Preen
Orla Kiely
April 30, 2020
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Preen was founded in 1996 by Justin Thornton and Thea Bregazzi, who shared a love of the Victorian, upcycling and mixing textures and colors, and an overt femininity contrasted by a tomboyish irreverence. In 20 years, they have slowly and quietly garnered extensive press attention and growing sales, and grown from a Portobello market stall to a brand which sells in 45 countries around the world.
Their style has evolved into an aesthetic of darkly romantic and effortlessly modern while staying true to the brand’s essence of punkish sensibilities with vintage elements and hand-crafted details, while maintaining its growing cult status amongst fashion heavyweights.
