His work is characterized by the use of traditional fabrics, prints and colours from around the world, typically full of colourful prints, jacquards, silks and wools, embroideries and fringes. However he has remained independent all throughout, and has always been a rule breaker, preferring to work in an organic way.
Van Noten doesn't advertise, doesn’t rack up fragrance licensing deals, and doesn’t make contracts with starlets. His ability to blend the ancient with the modern has earned him a cult following resulting in over three decades of success.