Moschino
Giorgio Armani
April 29, 2020Miu Miu
April 29, 2020
Moschino was founded in Milan in 1983 by Franco Moschino with an initial collection of casualwear and jeans. He eventually expanded to include more formal attire, and his brand shot into the spotlight in the 80s for his eccentric and sometimes kitschy collections. HIs collections were also famous for poking fun at the fashion world, and for his social awareness campaigns in the 90s.
It was acquired in 1999 by the Aeffe Group; the brand has also brancehd out into kidswear and a separate denim line. Since Jeremy Scott took on the role as creative director in 2013, Moschino has catapulted itself into the spotlight with its logoed designs, slogan T-shirts and pop-culture favourite phone cases being spotted on everyone from Rita Ora to Miley Cyrus.
Scott has maintained Moschino’s tongue-in-cheek irreverence and modernized it for today’s woman.
Current Creative Director: Jeremy Scott
