In 1999, she married famous British footballer David Beckham. As a musician, she always had an interest in fashion, and started her own denim and eyewear line in 2006. Two years later, she launched her eponymous label in a low-key presentation.
In a few years, her brand was one of the most talked about during New York Fashion Week, and her label was generating annual sales of around £60 million. Her distinctive and modern language of clothing has led to steadily rising sales and popularity of her growing empire.