Challenging the established notions of beauty she created an uproar at her debut Paris fashion show where journalists labeled her clothes 'Hiroshima chic'. Comme des Garçons specialises in anti-fashion, austere, sometimes deconstructed garments. The materials were often draped around the body and featured frayed, unfinished edges along with holes and a general asymmetrical shape, primarily in black, dark grey or white.
Rei Kawakubo has been referenced and cited by other major designers for her originality and contribution to fashion and design.