During the 1970s and 1980s, Burberry signed agreements with worldwide manufacturers to expand its product line to include suits, trousers, shirts, sportswear, accessories, for men, ladies, and children, contributing to the growth of the brand in sales and profits. In 2001, Christopher Bailey took over as creative director and eventually as CEO, transforming the brand into the coveted luxury British heritage brand it is today.
Current Creative Director: Riccardo Tisci