MSGM
Shoppers Turning to Loungewear and Activewear Amid Coronavirus Lockdown
April 27, 2020
Tod’s
April 29, 2020
MSGM was founded in 2009 by Massimo Giorgetti, and the brand has quickly become one of the most acclaimed Italian brands in the international fashion scene. The brand’s unique approach of “designed contemporary” mixes streetwear elements with feminine and tailoring details.
Giorgetti grew up in Rimini surrounded by his generation’s beach and club culture – enabling him to infuse endless colors and prints into youthful, unique items. He’s also heavily inspired by contemporary art, especially artists from his home country – resulting in the ever-popular cheeky, colorful prints on his T-shirts and sweatshirts that have become largely coveted amongst fashion editors and the like.
