His sultry rock-star velvet hip-slung trousers, leather stilettos, and Halston-esque dresses were blockbusters. He brought in French stylist Carine Roitfeld and photographer Mario Testino to create a series of ad campaigns for the company to convey the image of a sexy and provocative Gucci woman. After Gucci’s buyout of Yves Saint Laurent in 1999, Ford also became creative director of the YSL Rive Gauche brand.
Due to disagreements with PPR, the group who owns Gucci, Ford left the group in 2004 after fifteen devoted years of hard work - four people were hired to split the work Ford had done. At his departure, the Gucci Group had grown from a nearly bankrupt company to one that was valued at $10 billion. After leaving Gucci, Ford launched an eponymous line of menswear and womenswear, beauty, eyewear, and accessories. He has also started a successful career as a film director.