Acne Studios
Malene Birger
April 23, 2020Balmain
April 24, 2020
Acne Studios is a multidisciplinary luxury fashion house based in Stockholm, Sweden, an acronym for Ambition to Create Novel Expressions. Founded in 1996 as part of the creative collective ACNE, its initial focus was on graphic design, film, production and advertising. In 1997, ACNE Co-Founder Johnny Johansson started the fashion division by launching much-coveted raw denim jeans, and in 2006, Acne Studios became a standalone company focusing only on fashion.
Their unique marketing strategy is part of what has created a devoted following - they don’t promote themselves like other labels (no red carpet placements, no celebs in ads), but instead is a brand for all. Their cult following is also thanks to its minimalist, alternative styling and high quality designs. This global fashion house offers both women's and men's ready-to-wear collections, turning over $215 million annually in 2016.
