Shoppers Turning to Loungewear and Activewear Amid Coronavirus Lockdown

With millions of shoppers either working from home or unemployed at home amidst the coronavirus epidemic, trends of retail sales of clothing have quickly taken a turn. New data shows a marked increase in sales of loungewear and activewear.
Sales of formalwear and partywear have decreased significantly, as people are not going out anymore. Walmart did report, however, a rise in shirt sales but not of bottoms, due to the need for video conferencing.
Sales of loungewear have increased dramatically. Buyers are seeking comfortable clothing made of soft, stretchy, breathable jersey fabrics. Styles such as hoodies, sweatpants, leggings, and bathrobes are much coveted, even selling out at some stores, as stay-at-homers prioritize comfort over style. Consumers are also increasingly purchasing activewear as they look for ways to keep fit at home. Sales of sports leggings and sports bras have been steadily increasing.